dinsdag 11 januari 2011

Penelope Umbrico

Penelope Umbrico offers a radical reinterpretation of everyday consumer and vernacular images. As Umbrico describes, she works “within the virtual world of consumer marketing and social media, traveling through the relentless flow of seductive images, objects, and information that surrounds us, searching for decisive moments—but in these worlds, decisive moments are cultural absurdities.”

Umbrico finds these moments in the printed pages of consumer product mail-order catalogs, travel and leisure brochures, and online sites such as Craigslist, EBay, and Flickr. By identifying and isolating image typologies—candy-colored horizons and sunsets, books used as props—the farcical and surreal nature of the lingua franca of consumerism and recreation is brought to new light.

Penelope Umbrico presents a unique and challenging approach to quintessential issues of representation in contemporary culture, including how images
are used to construct and communicate consumer desire, and whether or not the
growing volume of images we view online fosters a critical visual literacy.
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